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Custom Publishing
Wind Behind the Sails
The client:
Oversea-Chinese Banking Corporation
The brief:
Tell the 80 year story of one of Singapore's most enduring cultural and business icons. OCBC was founded through a merger of three Hokkien banks and survived through two wars, one Great Depression and multiple crises. In so doing, it bore witness to the tremendous growth of Singapore from a trading port to a global financial powerhouse.
The work:
The book told the history of the bank through the people's stories and their contributions with interviews conducted with some of the bank's longest serving stalwarts. The powerful narrative was the centrepiece of the bank's 80th anniversary celebrations, with the book's stories used to drive a multimedia campaign.
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