Thought Leadership

Communications Strategy

The client:

National Library Board

The brief:

Share our decades of experience in the media industry with the National Library Board (NLB), including writing, editing, training and communications strategy. In return, we get unlimited book loans. Just kidding!

The work:

We love words, we love books and we love being part of NLB’s communications efforts since 2015. It has been a knowledge journey crafting narratives from the precious materials in the National Archives, the heritage exhibitions of a forgotten Singapore and the cutting-edge technology to build the libraries of the future. Psst, the book shelving robot is quite a cute geek.

We have produced annual reports together, lost count of the number of press releases we mulled over and definitely seen our fair share of social media projects, including a Faces of NLB which we launched and love.

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