We often get asked what our name means. What’s a nutgraf?
Our name is a tribute to our roots. We are a content agency founded by three journalists. We spent years delving deep into issues to find answers, interviewing people from politicians to ordinary folk for their insights, and analysing data to detect trends. We developed a knack for turning complex information into coherent narratives.
We took these skills and built a business. Today, we are based in Singapore, still hooked on the rush of crafting compelling stories for local and global brands.
The nutgraf is a journalism term. It refers to one paragraph that sums up the story in a nutshell. So here’s our nutgraf: We know how to produce content that people will read, remember and more importantly, resonate with them.
Be it about finance, sports, policies, technology or even travel, we will convey your nutgraf and the rest of your message with warmth, wit and a dash of swag.
Whatever the occasion, no matter the medium, we distill your best stories to enthrall your audience. In local culinary parlance: The work we serve up has wok hei, the elusive smoky aroma of a seasoned wok. The Nutgraf is equally seasoned in capturing the essence of content in a world of excess.
Everybody loves a good story. It will draw you in, entertain, enlighten, influence or even persuade you - a great way to market your brand.
But how do you tell a good story? You don’t, because you leave it to us.
Whatever content strategy you require, we will help you communicate effectively - and sometimes evocatively. We have won over even the toughest of audiences - children, with our books for kids (there may or may not be sweets involved).
Beyond our craft, you can count on us for...
Talk to us
While we’re good at reading in between the lines, there are simpler ways to answer your queries. Looking for a quotation, a reason to collaborate or catch up over coffee (if you’re paying, that is), hit us up. Tell us your needs, we’ll do the rest.
Or do it the old-fashioned way and visit us.
18 Howard Road,
Novelty Biz Centre #06-06
Visit our LinkedIn. We are active there too.