Who We Are

The Nutgraf is an integrated content marketing agency working with a pool of professional writers, editors, designers, photographers and videographers. As the founding partners are long-time journalists, we decided to name the company after a reporting term – The Nutgraf.


What does nutgraf mean?


It refers to the main point of the story, the nut paragraph which comes from the phrase “in a nutshell”. It also conveys the “so what” of a story, informing people why they should pay attention to this piece of news, speech or event.


At The Nutgraf, we aspire to live up to our name, to always capture the essence of the message – through words, photos, videos or graphics. We do it by telling a good story, helping companies and public agencies build their brand and reach the right audience.

Our Team

Peh Shing Huei (Partner) is a Singapore Literature Prize-winning author and journalist, with more than 15 years' experience in the media industry. He was The Straits Times' news editor and China bureau chief. He is the author of two best-sellers: When the Party Ends: China's Leaps and Stumbles after the Beijing Olympics, and Neither Civil Nor Servant: the Philip Yeo Story. He is a regular commentator on China issues.

Sue-Ann Chia (Partner) is a journalist with more than 15 years' experience with various Singapore newspapers. She was a senior political correspondent with The Straits Times and copyeditor at TODAY. Since 2012, she has been associate director at the Asia Journalism Fellowship, established by Temasek Foundation International and currently hosted by the Institute of Policy Studies. Her work has appeared in newspapers across Asia.

Aaron Low (Partner) is a journalist with more than 10 years’ experience covering a wide range of issues from politics to business and social affairs at The Straits Times in Singapore. He has held supervisory roles at the business and news desks and was most recently the deputy business editor at the national daily, overseeing financial markets and global markets. He writes on regional economics and politics in Asia.

Pearl Lee (Content Manager)  is a journalist who started her career with The Straits Times. In her five years with the paper, she wrote about politics and education. She was most recently a political correspondent at the broadsheet, covering party politics, policy changes, as well as issues relating to race, religion and censorship. She graduated with a communications degree from Nanyang Technological University's Wee Kim Wee School of Communication and Information. 

Justin Kor (Content Associate) is a writer who has reported in both Singapore and China, including a stint with the Shanghai Daily. He has covered sports and lifestyle stories and his most recent project took him to the Philippines where he and his team wrote a long-form feature about the ongoing drug war. He is a graduate of Nanyang Technological University’s Wee Kim Wee School of Communication and Information.

Pang Xue Qiang (Content Associate) is a writer who has contributed to lifestyle and travel magazines and broadsheet newspapers. He is effectively trilingual in English, Chinese and Thai and has recently completed a screenplay on migrant workers in Singapore. The avid photographer experiments with new ways of bringing multimedia elements into storytelling. He graduated with first class honours from Nanyang Technological University’s Wee Kim Wee School of Communication and Information.

Storeys of Life

It is old, yellow and hides a hip chill-out bistro. Just like how this storied apartment block in the heart of Chinatown has a colourful history, everyone has an interesting story to share. Let us tell yours.

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