Who We Are
The Nutgraf is an integrated content marketing agency working with a pool of professional writers, editors, designers, photographers and videographers. As the founding partners are long-time journalists, we decided to name the company after a reporting term – The Nutgraf.
What does nutgraf mean?
It refers to the main point of the story, the nut paragraph which comes from the phrase “in a nutshell”. It also conveys the “so what” of a story, informing people why they should pay attention to this piece of news, speech or event.
​
At The Nutgraf, we aspire to live up to our name, to always capture the essence of the message – through words, photos, videos or graphics. We do it by telling a good story, helping companies and public agencies build their brand and reach the right audience.
Our Team
Storeys of Life
It is old, yellow and hides a hip chill-out bistro. Just like how this storied apartment block in the heart of Chinatown has a colourful history, everyone has an interesting story to share. Let us tell yours.
Portraits by Samuel He and Clifford Lee. Banner Photos by Lin Zhaowei.
